Digitalization means the use of digital technologies and of data (digitized and natively digital) in order to create revenue, improve business, replace/transform business processes (not simply digitizing them) and create an environment for digital business, whereby digital information is at the core.
There are four types of digital transformation: business process, business model, domain, and cultural/organizational. In this post, we will review the first 5 basic steps on how to digitize your business in 2020.
Step 1: Find your brand
Your brand is your story.
Your business should have an inspiration and a vision that sets it apart. Imagine your business is a person that interacts with and helps others in their community.
To digitize your business, keep in mind that your branding elements should reflect that special quality. Those branding elements are the vibe you send out through your logo, slogan, color palette and direction. If you need help with your branding elements please take advantage of my free 15-minute consultation entitled: Intro to Entrepreneurship.
The team you choose for your branding should help you discover your brand and translate it through coherent words and expressive designs. But don’t make these common branding mistakes:
Don’t copy cat!
Stick to your identity and create things that will let you stand out from your competitors otherwise you will keep on reinventing the wheel and you will end up lost in the market without a solid identification.
Don’t give empty promises!
Transparency and frankness are the keys to a sustainable relationship with your customer, so don’t fake it if you can’t make it. Marketing and advertising for unique selling points (USP) you can’t really offer, will lead you nowhere except losing your credibility and being categorized as a deceptive company.
Don’t let your patience wear thin!
It takes a lot of time and effort to build a prestigious brand and maintain it. Things I mentioned earlier like credibility and out of the box ideas are one of the main factors needed to build a positively perceived brand in the market.
Don’t expect to see a stem when you don’t nurture the root!
Don’t blame your audience if they have a misconception about your brand or didn’t perceive clearly the products and services you offer. If you or your employees are not fully knowledgeable about your brand, how will you convey it to others?
Step 2: Launch your website
Need, convenience and quality are the keys to any successful business.
Your business website should tick off exactly those keys. Your consumers should feel a need to buy your product or service. They should find it convenient through your website’s easy access, informative content and purchase method. Finally, they should be satisfied with the quality of their purchase.
My website, for instance, is simple but straight to the point. It has all you need to figure me out and try out what I’m offering.
An e-commerce website should help your consumer through every phase of their purchase cycle, like finding all the information they need on what they’re after or simply finding it easy to click on what they want. So, elements like UI\UX design are essential for the success of your website.
The bottom line is…
Whatever type of website you have, it should fulfill the need of your consumers and reflect your brand’s identity.
Step 3: Reach your audience
SEO – Optimize your website for search engines
Having an awesome website is a great step but what follows is even more crucial.
SEO (Search Engine Optimization) optimizes your website’s content for search engines to appear in the first pages of your consumer’s searches organically. It constitutes both technical and creative approaches to increase your website’s traffic.
Digitize your business through a website but make sure it shows up for your audience through SEO.
Digital Marketing – The power of Social Media
“Advertising is not dead, but it is taking the backseat.”
Social Media is one of the most powerful tools for marketers these days. It is fast, easy and fun.
But it is not that simple…
A full strategy, composed of demographics, goals, and KPIs, is only the beginning of breaking into the world of Social Media.
Here’s the deal:
Content that hits home with your followers is the only way to get genuine exposure on Social Media. This kind of content can be achieved through carefully studying your brand’s audience; the people who would be sincerely interested in your product or service and catering your content to their needs.
A follower who chose to follow because your content helped them out in some way is a gem. That kind of follower will not only support and purchase what you’re offering but also act as a promoter for your brand. Whether you present your content through Youtube, Instagram or blog, it needs to provide unique insight or actual value.
And that’s how you know you’re doing Social Media right!
Step 4: Mobile Application
Let’s take a second to recognize that in 2019 more than 54.2% of all online traffic was generated through mobile devices around the world.
That means that the number of smartphone users is increasing exponentially and the technology accompanying it. Everything has an app now and for good reason. You can order food or pay for your bills through apps. It is the most convenient form of online platforms for users.
Putting your business right in the pockets of your users is a great step to digitize your business. Note that this doesn’t necessarily mean you need to develop an app but you do need to maintain a responsive website.
Step 5: Secure your online presence
In the midst of all the internet scandals surrounding security these days, securing your online presence is extremely important.
Reliable cloud hosting keeps your website up and running, takes care of any bugs and ensures the safety of your users’ information.
To digitize your business in 2020 is one of the best options to kickstart your success.